FLORHAM PARK, New Jersey, February 12, 2007 -- BASF Corporation has entered into an agreement with ChemPoint.com of Bellevue, Wash., to serve as an authorized distributor for nutritional ingredients in the United States.
ChemPoint will be BASF’s preferred partner in the United States to market for human nutrition products including a complete range of fat- and water-soluble vitamins, carotenoids and other health ingredients for the food, beverage and dietary supplement industries. BASF’s nutritional ingredients are used in the manufacture of tablets, hard and soft gelatin capsules, infant nutrition, functional beverages, juices and food products.
“We have selected ChemPoint based on its excellent market position in the food industry and the proven track record with BASF,” said Folker Ruchatz, Director, Pharma Solutions and Human Nutrition for BASF in North America. “Our customers in the food, beverage and dietary supplement industries will benefit from the combination of BASF’s production and technical expertise with ChemPoint’s marketing and e-distribution capabilities.”
ChemPoint has a differentiated marketing model, providing customers with technically supported ingredients in many industries, including food, pharmaceuticals and nutraceuticals.
“ChemPoint is uniquely positioned to provide customers with the right ingredients to match their needs,” said Joe Stanaway, Food and Pharma Business Director, for ChemPoint. “By expanding alliances with our strategic partners such as BASF, we offer uncompromised quality and superb technical support for products that are uniquely positioned for human nutrition applications.”
BASF is a leading global partner for balanced and innovative nutrition for the dietary supplement, beverage and food industries, offering a full line of vitamins, beta-carotene, lycopene, lutein, coenzyme Q10, omega-3s, caffeine, excipients, coatings and other ingredients. BASF offers excellent quality ingredients produced with state-of-the-art technologies, along with technical services and scientific expertise to meet the highest demands and to deliver the best value to the industry. Premium formulations are a key strength that has made BASF a leader in the industry.
